Pitching Session online : at 10.30am (Cannes times) 25th June
the Rendez-vous with the publishers : at 2.00pm (Cannes times) 25th June
Special Shoot the book ! TALK ON ADAPTATION on Friday June 26th from 2.00pm to 3.00pm (French time) conducted by Ben Croll (Variety) with Ed Guiney (producer of The Lobster, Normal people and Conversation with Friends) on www.marchedufilm.online @Pavillon des Cinémas du Monde / Institut français
Ever since 2014, Shoot the Book! has been jointly organized by the SCELF, a collective rights management entity whose core business is audiovisual adaptation, and the Institut français, which operates under the Ministry for Europe and Foreign Affairs and the Ministry of Culture to promote French culture around the world. Since its inception, the goal of Shoot the Book! has been to create bridges between literary writing and audiovisual writing by pitching approximately ten works selected by an elite international jury.
The rise of cinema throughout the world and the growing need for audiovisual content inspired these two organizations to establish a large-scale adaptation market that brings together not only 80% of French publishers, but also a significant representation of publishers worldwide.
Shoot the Book ! spreads out:
Festival de Cannes, since 2014
American Film Market & AFI LA, in Los Angeles, since 2016
Shanghai International Film festival, since 2017
Annecy Animation International Film Festival, since 2018
Every operation Shoot the Book! constitutes a set of international actions:
A pitch session from publishers intended for the producers
Individual meetings to explore catalogs and projects in search of coproductions
A theme studied during a masterclass
Shoot the Book! has been developed as a tool for cooperation, exchange of know-how in adapting and preparing publishers for the audiovisual market.
an economic and creative challenge
The adaptation of editorial content (fiction, non fiction, comic book, youth book) represents a growing challenge for the global audiovisual industry.
For many years now, adaptation has been at the heart of French and European film creation and coproductions.
A recent study points out that the share of films drawn from French books has almost doubled in almost 10 years. In 2018, 1 out of 5 French films were an adaptation. In the United States, it's 50% of the films.
The recent success of American film or audiovisual adaptations (Interstellar, Game of Thrones, 13 Reasons Why ...) is encouraging producers and platforms to become interested in books as soon as they come out. The adaptation will be in the coming years all the more essential as its development times are shorter than those of so-called original works. However, the development of digital platforms is driving a high demand for content in a timely manner.